AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US. Simply put, we help our customers acquire customers. Today, we do this for the US insurance industry. Our amazing team of over 375 talented and successful professionals uses Internet marketing to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 12,000 of their agents. We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been remarkable. We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that was ranked #20 by Glassdoor in their 2015 Best Places to Work in the U.S. We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

As Social Media Specialist at All Web Leads you will be responsible for working with a small SEO/Online Marketing team as our go-to resource for social media content. You will manage all social media channels, build a 6-month social media calendar, be the voice of the brand, build relationships with industry influencers, and attract, delight and convert our audience into brand advocates and customers. 

You will produce a variety of social media content types (graphics, text, video, quizzes, contests, live streams, Q&As, etc.) to support our written articles and video content, to help consumers make smart decisions about their insurance needs. The goal is to turn social media referral traffic into leads for auto, home, health, life and business insurance products.

Social Media Specialist

• Manage social media marketing channels, content, campaigns and day-to-day activities
• Curate relevant content to reach the audience most likely to engage, work with and/or advocate on behalf of our brands
• Plan and manage the publishing calendar, social objectives, messaging, writing posts, sourcing or creating the visual images for these posts, aligning to the overall product and marketing plan
• Implement best practices for social listening, uploading, tagging, reporting, and optimization of channels
• Grow engagement, reach, referral traffic and conversions through proactive organic and paid campaigns and management
• Direct designers to produce exciting, eye-catching social graphics – having design experience on your own is a plus
• Analyze relevant data and produce weekly reports on recent social activity, providing insights and recommendations as needed
• Partner with internal and external teams as needed to maximize social reach/performance
• Manage day-to-day reactive and proactive communications on all key social media channels
• Collaborate with Recruiting department on sharable company content to aid in recruiting efforts.

• 2+ years experience copywriting/writing for the web
• 2+ years of driving social media management for a brand preferably in the consumer tech/finance/insurance space
• Excellent and versatile communication skills with a strong attention to detail
• A keen understanding of the benefits, nuances and best practices of different social platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Vine, YouTube and Medium
• Analytical nature and proficient in tools to measure engagement
• Sound editorial judgment with an informed POV on content that will appeal to the brand demographic
• A passion for storytelling through multiple media types, both visual and written
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
• Active personal profiles on Twitter, Instagram, Facebook and other platforms
• Knowledge in SEO/SEM/online media, analytics, web technology, mobile campaigns, community and the concepts of creative and brand strategy
• Photoshop/Illustrator or Photography skills a big plus
• Good sense of humor helpful

Please visit our job posting:

http://www.allwebleads.com/jobs/description?gnk=job&gni=8a788247534a45bd0153584970df5471&gns=SmartRecruiter

All your information will be kept confidential according to EEO guidelines.