In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in

- Enhance and consolidate the digital presence of Bosch India by developing compelling multimedia content suitable for web and respective social media platforms in line with the current content consumption trends to position Bosch as a leading technology company

- Develop communications around business performance like quarter results, annual report for stakeholders and cascade them through social media platforms

- Develop communication plans for senior executives to position them as thought leaders and to humanize the brand 

- Define digital communication campaigns in alignment with global guidelines for Bosch India and measure results to maximize impact

- Assess and monitor potential crisis scenarios and support in mitigating reputational risks by addressing them through web and social media handles 

- Supervise the digital agency for achieving overall social media goals and KPIs as per the agreed scope of work

10+ years of experience in digital communications / corporate communications in a technology or a multinational company

Bachelor's degree in Mass Communication from a reputed institute

Masters or PG Diploma in Mass Communication / MBA in Marketing or Communications

Certification in digital media would be advantageous

• Proficient understanding of digital platforms, performance measurement metrics, digital ecosystem, and competition landscape
• Competent in planning campaigns for digital media communication with effective use of relevant platforms
• Competent in storytelling for external audience in line with the brand persona
• Competent in being an advisory to stakeholders for effective collaboration on communication campaigns 
• Competent in understanding the sensibilities and tonality of communicating externally 
• Competent in coordinating with multiple stakeholders, time management and agency management