Burlington Laboratories is a full-service drug testing laboratory, founded by people with experience in the substance abuse treatment community. We understand treatment because our backgrounds are with the addiction treatment community.  Our experience with patients helps us understand how to offer you the best support for your program through science and technology.

We support treatment by offering same day results.  Having the most accurate information in the shortest turnaround time helps you make better decisions about the people in your program. Our drug testing services are designed to support you, your programs, and your ability to provide timely and effective counseling for your patients and clients.

We also work with our clients to customize test panels for the exact testing you would like performed.  With any panel, we are proud to include EtG (alcohol metabolite) screening.  We believe having information about your patient's alcohol use may influence how treatment is administered.  Having the most information available is key to delivering the best treatment available.

As part of our mission to support overall health, we are pleased to give back to the communities we serve. We donate at least 10% of our profits to community organizations. In the past year, we have funded various rehabilitative programs for young mothers, emergency food and shelter centers, soup kitchens, positive recreation facilities for youth, and other endeavors that focus on promoting healthy bodies, healthy families, and healthy lives.

We think we are a different kind of drug testing laboratory.  We think our passion for supporting effective treatment makes us a better lab.  Contact us today to find out how we can support your program.

Job Title: Marketing Manager

Department:  Marketing

Reports to: VP

Supervises:  Marketing Coordinator(s)

Marketing Manager

The Marketing Manager will be responsible for the effective representation and delivery of our Mission and Brand to our accounts, donors, vendors, employees and the communities we serve. Working closely with the Leadership and Management Teams, s/he will manage all aspects of our marketing program and effectively work with all departments to consistently implement our brand message in everything we do. This person will oversee daily operations of the marketing team and vendors, and provide oversight and leadership to all marketing communications, design, materials, websites and social media. The Marketing Manager will collaborate regularly with the Sales Manager and the Business Development Manager, with the goal of business development and community involvement consistent with our brand and mission.

MINIMAL REQUIREMENTS

The Marketing Manager will have a minimum of 6 years of relevant experience, and at least 2 years of experience in management. A Bachelor’s degree in a related field is preferred.

KEY RESPONSIBILITIES

Brand Development & Implementation

1. Ensure Brand clarity and consistency with the mission and vision of the company, in external and internal communications and initiatives.
2. Develop and communicate clear brand promises, working with leadership and management to create and execute on these promises.
3. Evaluate and communicate brand/mission inconsistencies and make recommendations to leadership for improvements.
4. Participate with Leadership in opportunities for community involvement consistent with our mission.

Marketing Program Development & Implementation

1. Oversee daily operations of the Marketing Department consistent with the strategic plan. Provide leadership and coaching to the Marketing team on a consistent basis.

1. Expand product and service marketability by researching, identifying, and capitalizing on market opportunities and trends within and outside of the industry sector. Monitor sales and marketing performance, as well as competitor products and services.
2. Establish and nurture relationships with press, clients, partner organizations and businesses, and community members. Identify opportunities, submit for awards and upcoming articles, and answer technical questions for reviewers.
3. Identify advertising opportunities and plan, develop and implement campaigns in both print publications and online. Analyze effectiveness of advertising, press and possible improvements.
4. Design and create marketing and sales materials. Create, update and maintain website and social media content.
5. Manage and create email campaigns, discover new marketing opportunities and identify potential vertical markets. Pinpoint specific consumer requirements and create tailored campaigns. Work with Sales to identify competitor's strengths and weaknesses.
6. Oversee the creation and distribution of press releases to press, partners and other related parties.
7. Identify tradeshow opportunities and create supporting collateral material.
8. Support and attend company functions when required, including taking the lead in planning annual Recovery Day events, and contributing to the planning and implementation of events of other partner organizations in the community.
9. Ensure marketing materials, communications, and promotions are in accordance with the OIG compliance program of the Company.

Business Development

1. Build strong, collaborative relationships with the Sales Manager and Business Development Manager with the common goal of growing the business, sharing the mission and building the brand.
2. Provide market analysis, and support sales and development opportunities.
3. Provide ongoing insight into market trends of clinical toxicology testing to ensure strategic direction of the Company is consistent with the needs of the marketplace.

KEY REQUIREMENTS

Management Skills

• Work as an effective collaborative team member of the Management Team.
• Provide general support as needed to direct reports; conduct performance reviews and provide meaningful development opportunities for the marketing staff.
• Apply a range of traditional and non-traditional problem-solving techniques to think through and solve issues creatively to improve performance and company effectiveness.
• An overall general knowledge of basic computer technology and its applications to marketing strategies. Proficiency in Adobe Creative Suites and other design tools a plus.
• Excellent organizational and time management skills.
• Must be comfortable working under tight deadlines at times, with possibility for multiple interruptions.
• Strong ability to multitask and follow up on several tasks within a short time period. Must be able to prioritize based on the top needs of the company. Consistently professional demeanor and work ethic; ability to maintain complete confidentiality.

Other Requirements

Strong writing background with ability to create technical marketing copy. Clear and respectful written English language skills are essential. Excellent proofreading skills.

• Ability to communicate and present information effectively to customers and co-workers.
• Willingness to gain an exceptional knowledge of drug testing and drugs of abuse.
• Capability to read, analyze and comprehend technical information.
• Openness to new ideas, collaboration and feedback.
• Personal affinity towards the belief that substance use addictions can be treated.

WORK ENVIRONMENT

The Marketing Manager may be required to work day, evening or night shifts including weekends, holidays and on-call. While performing the duties of this job, the employee may be required to stand or sit for long periods of time.

OTHER REQUIREMENTS

All job requirements listed indicate the minimum level of knowledge, skills, and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

EEO M-F-V-D

WORK ENVIRONMENT

The Marketing Manager may be required to work day, evening or night shifts including weekends, holidays and on-call.  While performing the duties of this job, the employee may be required to stand or sit for long periods of time.