Digital Crew is the fastest growing Multilingual agency with offices in Australia, USA, China, Japan and India. We specialise in cross cultural digital marketing and help brands go Global by being Multi-Local in Chinese, Japanese, English and Hinglish.

The digital consultancy works with clients from all industries including investment, finance, property, education, tourism, consumer goods, food and beverage, health supplements and pharmacies.

Location: Mumbai (Lower Parel)

About the Role

As the Head of Digital Marketing you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.

Managing a small marketing team in India and China you will deliver successful campaigns for lead generation, nurture and conversion across a variety of channels for both Digital Crew and the clients.

Main Responsibilities

In this broad marketing role you will own the marketing mix but with a strong focus on lead generation activities to drive customer acquisition and the sales funnel. This will include the following areas:

Brand and Strategy

• Marketing for an in-house sales team, Partnership, PR, Awards and brand strategy
• Campaign development and management

Marketing Automation

• Creating and managing targeted email campaigns
• Creating automated drip campaigns – customer journey and profiling
• CRM Management – Hubspot

Digital and Social Media

• Work with digital marketing specialists to develop and oversee the digital and social strategy
• Develop SEM and paid digital / social campaigns
• Develop and establish a comprehensive marketing automation strategy
• SEO strategy
• Content Strategy / CX and UX
• Website management – WordPress, Hubspot

Product Development and Enhancement

• Create new digital products for the Indian market in local languages for overseas clients
• Identify new digital channels and platforms

Management

• Manage digital marketing specialists in India and China
• Manage the marketing budget to achieve customer acquisition targets

Key Requirements:

You will be an experienced marketing leader with excellent digital marketing skills and expertise around lead generation in digital and direct channels. You will require:

• Tertiary qualifications in a relevant field
• 10+ years strategic marketing experience in B2B and B2B2C channels – inbound digital agency experience desirable
• Excellent skills and experience in lead generation/demand generation marketing via direct and online channels
• Strong digital marketing, CRM and lead management skills – such as Hubspot
• Experience managing, coaching and developing people and teams
• Strong digital marketing skills including website, campaigns, search and social
• Excellent stakeholder management and relationship building skills
• Entrepreneurial spirit and drive

Key Opportunities:

• Pioneer global brand with an entrepreneurial spirit
• Strategic marketing management role with real impact
• Opportunity to drive exciting transformation and change

Salary

• Base Salary
• Performance Bonus
• Travel Internationally to China, Australia and USA (two to three times a year)

The culture

Cultural fit is key to your success within Digital Crew! The team is filled with social, friendly people who are all committed to the same goal – excellent, innovative digital work and client satisfaction. It is a flat structure and the team collaborates, including the founders, who takes a hands-on approach in the business.

If you are interested to take your career to the next level and work in a boutique global agency, please apply now.