Grist is a nonprofit, independent media organization dedicated to highlighting climate solutions and uncovering environmental injustices. Since 1999, we have used the power of journalism to engage the public about the perils of the most existential threat we face. Now that three-quarters of Americans recognize that climate change is happening, we’ve shifted our focus to show that a just and sustainable future is within reach.

Our mission is to make the story of a better future so irresistible you want it right now. Over the past four years, Grist has scaled from a Seattle based team of 20-25 to a nationally distributed organization of ~60 with a growing budget. Grist’s strategy centers on climate, justice, and solutions and we implement our mission through three areas of work: Our award-winning Editorial Program; Fix, our newly launched Solutions Lab; and, our work to transform talent and representation within environmental storytelling.

Grist is looking for an Audience Producer to join the organization’s Innovation & Growth Department. Working with other members of the audience team, the Audience Producer will help steer more readers to Grist. 

We’re looking for someone who is enthusiastic about finding unique approaches to reach and engage audiences across social, newsletters, search, live events and Grist.org. 

The right person for this role follows climate and environmental news closely. You have a strong eye for what makes a great Instagram story, and can create the social graphics to make it happen. You can turn a story on a new climate report into an informative and engaging Twitter thread. You can write a captivating headline for social, and an equally interesting, SEO-friendly version for search. Last but not least, you take a reader-centric approach to your work. 

You will be one of the leading voices for our journalism and our mission with new audiences. We are looking for someone who has sharp news judgment, strong writing skills, and the ability to collaborate well with employees across different teams throughout the organization. 

This role reports to the Deputy Director, Audience.  This position is a member of Grist’s collective bargaining unit.

Responsibilities: 

• Work collaboratively across the organization to elevate Grist’s journalism across platforms, from newsletters to search and social

• Build and manage content-focused social media campaigns that elevate our journalism. The ideal candidate will write sharp, clean social copy to help readers understand and engage with the local news that affects their daily lives. 

• Write and curate newsletters.

• Stay up to date on best social media practices, and implement those strategies while managing Grist’s branded social accounts

• Create distribution plans for feature projects 

• Help identify new readers, devising and launch key tactics to establish and connect with these communities; work cross-departmentally to design engagement plans to better reach and serve those audiences

• Regularly review performance metrics across platforms, and turn those insights into action plans

• Have a strong understanding of SEO, and regularly audit editorial content to make sure it is optimized for search  

• Love experimentation, and regularly test new ways to inform and engage audiences

• Coordinate and help produce audience events

• Create graphics, GIFs, and other social media assets

• Bachelor’s degree or equivalent work experience in journalism, English, communications or related field preferred 

• At least 2 years professional experience writing, editing multimedia, digital and/or social images and video clips.

• Prior experience working in a fast-paced dynamic newsroom on deadline highly  desirable

• Passion for news and social media and a love of experimentation combining the two 

• Experience increasing reach and engagement at a news or other professional business organization 

• Expert-level experience with tools like Crowdtangle, Google Analytics and social media management applications like Sprout Social, Hootsuite or Buffer 

APPLICATION PROCESS

Applicants must submit a resume and cover letter explaining why you’re a great fit for this position. Applications without both a resume and cover letter will not be considered. 

Total compensation package includes a competitive benefits package, including medical, dental and vision insurance. No phone calls, please.

Cultivating an inclusive staff is central to Grist’s focus on advancing equity. We’re interested in hearing from people who can work with diverse colleagues of varied experience. Candidates of all backgrounds are strongly encouraged to apply. Grist is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.