Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 10 million readers and 550K social followers, and count more than 50,000 influencers and student ambassadors at 1,600 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.

Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!

The ideal candidate will have previous experience leading both strategy and execution for multi-channel marketing campaigns to drive inbound demand and lead acquisition. You will be responsible for communicating and amplifying a unified brand story for Her Campus Media and generating new leads for our sales team, while tracking performance and optimizing for success.

As the Brand Marketing Strategist, you will play a vital role in developing data-driven marketing strategies to attract a qualified audience to Her Campus Media’s owned and operated channels.

Qualified candidates will have experience in inbound marketing, a strong understanding of Gen Z media and marketing, deep experience working in social media, and excellent writing and communication skills. This role reports directly to the Director of Integrated Marketing Strategy and works closely with the VP of Integrated Marketing, Business Development team leadership, and company founders.

Responsibilities

• Lead the strategy and execution for demand generation campaigns across all marketing channels, including but not limited to company blog, corporate website, corporate social media accounts, paid social (LinkedIn), digital advertising, SEM, email marketing, and industry conferences/events.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital brand presence (including blog posts, whitepapers, ebooks, reports, webinars, social posts, infographics, etc.)
• Partner closely with the HCM Research team to translate our proprietary audience insights into valuable sales tools and client facing materials while positioning HCM and HCM executives as the thought leaders and experts on all things Gen Z. 
• Develop and maintain a robust library of sales enablement tools to help communicate HCM products and offerings to our client targets including case studies, product overviews, proactive proposals, capability presentations, etc. 
• Collaborate closely with sales to develop effective account-based marketing strategies to influence and help convert target accounts. 
• Identify and manage all pressworthy opportunities and award submissions, working alongside our PR agency to highlight HCM partnerships, insights, and latest company news. 
• Establish closed-loop analytics with Sales to understand how our inbound marketing activity turns into qualified leads for the organization.
• Support on proposals and RFP requests on an as-needed basis.

We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate! We value unique perspectives, approaches and backgrounds. 

• Bachelor’s degree (or other college degree) with a focus in business, communications or marketing preferred
• 6+ years of full-time experience in a marketing role at a publisher and/or agency, with hands-on experience producing client facing sales materials
• Strong writing and editing skills, with experience creating content across marketing channels
• Ability to prioritize and manage multiple tasks and projects
• Adaptability and ability to thrive in a fast-paced and dynamic environment
• Passion for understanding Gen Z consumer behavior and infusing their voice into client facing materials
• Preferred experience using Google Workspace, Dropbox, Asana, and Slack
• Passion for Her Campus Media’s mission and the unique opportunity to marry our audience, community, and client interests in our work

Compensation: $80,000 - 90,000

Benefits & Perks

• Eligibility for bonus potential
• Choice among six health insurance plans
• Dental and vision insurance
• 401k retirement savings plan with company matching
• Unlimited PTO and flexibility to work remotely
• Extremely generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays
• Highly parent-friendly culture, including 15 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
• Summer Fridays from Memorial Day - Labor Day
• Life insurance
• Optional short-term and long-term disability insurance
• Free One Medical membership offering same-day primary care over video or in person
• Free Health Advocate services to help navigate the healthcare system
• Dog-friendly office (if in Boston)

Interview Process & Expectations

Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All your information will be kept confidential according to EEO guidelines.