IGT1 Lanka is a rapidly growing offshore technology and talent solutions company based in Port City Colombo. We are a fully owned subsidiary of IGT I Holdings Sweden AB, funded by the three of world’s leading private equity firms; EQT Group, Hg, and TA Associates. We’re also proud to be a sister company of IFS, Sri Lanka’s largest and most established technology company.

At IGT1 Lanka, we partner with global businesses to scale operations, accelerate innovation, and build world-class SaaS platforms through high-quality offshore delivery. Our people-first culture champions diversity, teamwork, and continuous learning, creating an environment where talent thrives.

With a team of over 300 professionals and counting, we are always looking for passionate, skilled individuals who want to make a global impact while being part of something extraordinary.

Through our offshore collaboration model, you'll be embedded within the team of one of our esteemed international clients, contributing directly to high-impact, enterprise-level initiatives.

About the client: Sitecore

Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

We are seeking a highly skilled and data-driven Senior Digital Marketing Specialist to lead and execute our paid media strategy. This role plays a pivotal part in driving brand awareness, generating high-quality leads, and optimizing digital marketing performance across multiple platforms. The ideal candidate will have a strong background in paid digital advertising, media buying, content syndication, data analysis, and campaign management to support business growth. The candidate will work closely with the head of paid media, global marketing teams, field programs, and digital agencies to ensure campaign success. This position is located in our Sri Lanka office, and the candidate must speak fluent English and be available to work from 8 AM to 5 PM Eastern Time.

Key Responsibilities:

• Lead the execution of paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, 6Sense, and other paid media channels.
• Provide direction to agencies managing paid search and social media advertising while ensuring continuous optimization and maximized ROI.
• Manage content syndication efforts and direct media buys to expand brand reach and engagement.
• Drive program execution in alignment with regional strategy and Global ABX campaigns.
• Monitor performance, analyze campaign results, and provide actionable insights and recommendations to optimize efficiency.
• Work closely with Field & Partner Marketing teams to align campaigns with regional strategies and objectives.
• Conduct weekly status calls with agencies, escalate issues as needed, and ensure paid media strategy is executed on time.
• Use paid media channels to build awareness, generate leads within target accounts and personas, and create pipeline while meeting or exceeding ROI benchmarks.
• Oversee reporting for all paid media channels, including campaign analytics, budget tracking, pacing, and forecasts.
• Utilize tools such as PowerBI, Salesforce, Google Analytics, and vendor dashboards to measure and optimize performance.
• Track and monitor competitor movement, including trademark complaints, and provide quarterly competitive landscape reports.
• Manage Wrike for campaign tracking, status updates, and approvals.
• Request Statements of Work (SOWs) for media buys and manage purchase order approvals.
• Develop A/B testing strategies to improve ad performance and user engagement.
• Ensure campaigns adhere to brand guidelines and compliance standards

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Google Ads and LinkedIn Marketing certifications (or obtain within 3 months of hire).

Experience:

• 7+ years of experience in digital marketing with a focus on paid media and performance marketing.
• Hands-on experience managing paid media campaigns in-platform.
• Proven track record of managing large digital advertising budgets and driving measurable results.
• Experience in B2B SaaS marketing preferred.
• Strong knowledge of omnichannel campaign delivery and retargeting.
• Experience using tools such as Salesforce, PowerBI, Wrike, and Google Analytics.

Skills:

• Expertise in Google Ads, Microsoft Ads, LinkedIn Ads, and ABX platforms (e.g., 6Sense, Demandbase, Triblio).
• Strong analytical skills with experience in reporting and interpreting campaign data.
• Experience creating and managing UTM tracking codes & Salesforce campaigns.
• Excellent copywriting and communication skills, including stakeholder communication.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Understanding of SEO and keyword research to align PPC efforts with organic strategies.

Preferred Attributes:

• Creative thinker with a strategic mindset.
• Highly adaptable and proactive in problem-solving.
• Detail-oriented with strong organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong ability to use data-driven approaches for audience targeting and segmentation.
• Test-and-learn mindset with the ability to develop and execute optimization roadmaps.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.