Assistant Manager-Marketing

Job Description

Drive brand and sales performance through core initiatives that grow eating occasion.
Develop channel exclusivity program to drive business growth in both Dine-in, delivery, take away, and catering channel.
Initiate commercial plan that relevant to consumers’ need and capture traffic to store for growing dine in channel consistently.
Own marketing activities timeline from start to end of promotion and activities.
Elevate overall consumers experience through food / service / or activity for dine in channel along the year.
Build consumers engagement to grow brand equity through special programs ex. Brand anniversary, etc.
Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistently.
Build campaign forecasting and sales / financial impact that in line with business objective and guardrail.
Work with partner/ landlord to develop strong local store marketing program that build incremental sales to business.
Work closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothly.
Work closely with Finance for marketing expense accrue, with own the return on investment for marketing expense.
Develop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers’ insight, and key learning.
Lead brand communication for both online and off-line to gain impact from customer.
Drive customer loyalty program to sustain sales performance.