Director, Marketing - Creative Partnerships, Sports

  • Full-time
  • Business Segment: Ad Sales

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

You will be responsible for working with key NBC Sports stakeholders to market and increase sales of the properties of NBC Sports, NBCSports.com, Peacock and NBC Sports Social platforms. 

You will be called upon to collaborate across the full NBCUniversal One Platform Ad Sales ecosystem including Global and Local teams.  Reporting to the Vice President, Creative Partnerships Sports, you will work on linear, digital, and social platforms within NBC Sports portfolio of properties that includes NFL, NBA, College Football and Basketball, NASCAR, Horse Racing, Premier League, WWE, and Telemundo Deportes.

Duties and Responsibilities:

  • Lead the development and implementation of full funnel marketing strategies and creative solutions for NBC Sports’ brand partners, primarily focused on World Cup on Telemundo
  • Build and maintain a collaborative working relationship with contacts in NBC Sports Production and Programming to develop and execute sponsorship opportunities
  • Present sponsorship concepts to clients and agency counterparts, as well as oversee the client relationship relative to all sponsorship marketing implementation
  • Oversee project timelines and work streams ensuring timely delivery of RFP responses, content creation, and other client deliverables.
  • Partner with NBC Sports sales, strategy, planning, and insights & measurement teams to define the marketing strategy for RFPs. Develop and communicate ideas that leverage NBC Sports platforms (linear, digital, mobile, social, VOD, audio, etc.) both strategically and creatively, to drive consumer impact and engagement, and deliver on advertiser KPIs
  • Coach and mentor 1-2 direct reports through pre-sale (ideation and development) and post-sell (execution, recap presentations and videos) processes to showcase capabilities and program results. 
  • Work with the sales team to refine and enhance concepts and represent Creative Partnerships in pre- and post-sale presentations.

Qualifications

  • 8+ years of experience with an agency, client, sports team/league or linear/digital media organization (marketing space preferred)
  • Bachelor’s Degree or equivalent work experience
  • NBA and digital / streaming media experience preferred
  • Willingness to travel and work overtime
  • Must be willing to work in NY in a hybrid capacity; Tuesday - Thursday on-site, Monday and Friday virtual. Flexibility to adjust as business needs dictate required

Desired Characteristics:

  • Understanding of advertising within all platforms of the sports media space
  • Outstanding salesmanship and client management
  • Knowledge of sports marketplace
  • Extensive experience in presentation development
  • Ability to interact with senior-level management, internally and externally
  • Strong organizational and project management
  • Understanding of the creative development process
  • Knowledge of media marketing, the sales process and media in general
  • Highly innovative with positive energy
  • Strong interpersonal skills – with the ability to lead and motivate a team of 2+ direct reports, interdepartmental teams and influence internal and external teams
  • Familiarity with both Quantitative and Qualitative research tools
  • Excellent oral and written presentation skills

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $125,000 - $145,000 (sales incentive commission and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

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