About Pet360, Inc.

Pet360, Inc. is the largest and fastest growing integrated media & ecommerce company dedicated to the U.S. consumer pet industry. We are headquartered in the Philadelphia area with offices in NYC, Miami, Colorado and Louisville and have distribution centers on both coasts.  We are redefining the pet parenting experience by providing pet owners easy access to the tools and resources they need – trusted information from a team of experts, connections to other pet parents, and convenient online ordering solutions for pet food, meds and supplies.

As the company continues to grow, we’re looking to expand the Pet360 Pack by adding talented individuals who enjoy an innovative, fast-paced and entrepreneurial environment where change is encouraged and your impact is instantly visible. The company is backed by leading private equity and venture capital firms and is well capitalized to continue our exceptional growth. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; BlogPaws – the largest professional network of pet bloggers and social media enthusiasts; and Only Natural Pet – a complete line of natural pet supplies specifically formulated to be biologically appropriate for cats and dogs. Today, our network reaches more than 12 million pet parents each month!

Position Overview:

The Website Optimization Manager is responsible for optimizing the personalized online customer experience by leveraging site tools to present digital content, product merchandising, campaign and promotional activity and execution for Pet360.com, with oversight from the Director of Customer Experience. This position is accountable for the conception, creation, planning, executing, testing, analyzing, and measuring of online marketing campaigns, site presentation and site merchandising, media support as well as full site experience working with the creative, user experience, marketing, merchandising and editorial teams to optimize site engagement metrics, AOV, site conversion and margin. The ideal candidate is self-motivated and has a natural desire to experiment and test, ability to multi-task, attention to detail, entrepreneurial spirit, analytical mindset, and is passionate about pets.

Primary Responsibilities:

• Creates and maintains the optimal personalized customer engagement experience with digital content, messaging, merchandise, and landing pages by optimizing placement and content through internal search, dynamic site wide messaging, promotional activity, recommendations and navigation tools.
• Tracks campaign performance and priority of dynamic on site messaging utilizing propriety CMS and third party tools. IE Certona, Monetate. 
• Maintains and develops campaign planning calendar, coordinating with channel owners and merchandising.
• Project manages & prioritizes creative queue for all assets/campaigns coordinating with development and business owners for timeline and launch dates.  
• Works with media team to support execution and experience of media campaigns.
• Partners with merchandising team on all financial strategies of the business, with a strong sense of urgency in all matters related to AOV, enhancing margins, and seasonal plans.
• Translates data into insights for Marketing and Merchandising teams to serve as a foundation for optimizing site experience campaigns.
• Maintains site merchandising experience by reviewing product-mapping, tagging, taxonomy, content related irregularities and take appropriate steps to resolve issues.
• Tracks internal search KPI’s and executes actions to support search tuning efforts and optimizations.
• Leverages rich relevance merchandising functions to tune product suggestions on site, testing/optimizing cross-selling and bundling tactics in partnership with Merchandising.
• Monitors the customer experience daily, checking for broken issues and errors ensuring all visual presentation and site merchandising is executing correctly.
• Executes, tracks, updates, and analyzes personalized online messaging and navigation.
• Create pages to highlight trends and promotions, working closely with Marketing, Editorial and Merchandising.
• Identifies and reacts upon opportunities for category and product page enhancements.
• Updates SEO copy to maximize natural search visits.
• Identifying and executing merchandising/marketing strategies for site ads, editorial content and new navigation based on upcoming assortments and trends.
• Manages all messaging assets for the site including set up, testing, and analysis.

Minimum Requirements:

• Bachelor’s Degree strongly desired.
• Minimum 3 years experience required. Preferably within the ecommerce industry. 
• Strong understanding of online merchandising, publishing tools, and online analytics coupled with an understanding of digital consumer engagement a must.
• Must have demonstrated execution experience with a strong sense of urgency.
• Desire to work at both the analytical and tactical levels.
• Proven expertise in consumer facing digital commerce.
• Demonstrated experience or understanding of working in an agile environment and project planning      tools (i.e. You Track, Auto Task).
• Experience with web technology platforms/working with a content management system strongly      desired.
• Ability to think and react in a high-energy, fast-paced environment.
• Must have excellent project management skills and the ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities.
• Ability to consolidate and analyze data from multiple sources.
• Ability to interpret web analytics and optimizing plans to drive KPI’s.
• Must have critical thinking skills supported by an understanding of web analytics and its applications.
• Deep understanding of online consumer engagement.
• Proven analytical and numerical aptitude coupled with strong MS Office skills. Basic understanding of HTML and image types and sizing.