Content Marketing Lead
- Full-time
Company Description
Pronto Marketing is a fast-growing company providing fully-managed website and online marketing services to over 1,500 small businesses around the world, primarily in the United States and Canada. Founded in 2008 and based in Bangkok, Thailand we have a team of 125+ professionals comprising everything from developers, designers, copywriters to project managers, SEO experts, and client support agents working 24x7 building and managing online marketing for our clients.
Job Description
We’re looking for an experienced digital marketer who will lead our content programs for English-speaking markets. Your job will include managing internal and external writers and designers, but you will still be a writer first: this job is far from middle management. You’ll be expected to create and produce 90% of the time, so if you love managing people, projects, and creating, then you’ve come to the right place.
You’ll be writing all different types of content — from interviews to original research to case studies and product launches as well as blogs, emails, infographics, social media posts, and website copy. This role requires a high level of creativity, attention to detail, and project management skills.
Success in this role means that the content you are producing is making a measurable impact on building awareness and engagement of new visitors, conversion of new leads, and the adoption of new services by existing customers.
Qualifications
If you are a fit for this role, these bullets below match your skill set perfectly:
- You have at least a Bachelor's degree as well as 3+ years experience in marketing and/or journalism
- You are a native English speaker with impeccable written and verbal communication skills
- You are from either North America, the UK, Australia or New Zealand or you have spent many years living or studying in these places
- You’re great at creating an editorial calendar and developing workflows to manage content production
- You’re well-versed in methodologies like buyer persona creation, inbound marketing, and/or StoryBrand and you use these tools in your everyday work
- You have an eye for good design and are able to give a designer creative direction on assets that will support your published content
- You know how to use analytics tools, like Google Analytics, to measure the effectiveness of your work
- You have a solid grasp of SEO, content categorization and structure so your content attracts organic traffic You know how your content should best be distributed and you feel comfortable getting hands-on when it comes to email, display, and social media campaigns
- You do your best work when you do it collaboratively and you feel right at home working with designers, product owners, sales professionals, customer champions, external influencers, and industry experts
- You are able to prioritize your creative ideas based on which will have the most impact and you’re able to get your teammates excited about giving their all to your projects
Additional Information
The position is open to Thai and foreign applicants, however, it is very important you are a native English speaker with lots of cultural experience in English-speaking countries
Work visas will be provided for foreign hires
Your salary will be commensurate to your level of experience and breadth of skill set with your application
Please include your resume/CV, and a cover letter that includes an answer to the following questions:
- Why do you want to work at Pronto?
- Why do you like marketing?
- What’s your favorite movie and why?