Senior Specialist, Brand Management

  • Full-time
  • Business Segment: Group Functions

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, brand structure and brand identity. This job also leads and drives the implementation of the Brand Marketing strategy and plan for the Group.

Qualifications

  • First- or Post Graduate Degree in Marketing or related field
  • 8-10 Years' experience in maintaining brand consistency across all marketing channels, touchpoints, and geographies
  • 8-10 Years' proven track record of managing and developing brands, including defining brand positioning, creating brand strategies, and executing brand plans

Additional Information

Behavioural Competencies:

  • Articulating Information
  • Developing Strategies
  • Generating Ideas
  • Interacting with People
  • Taking Action

Technical Competencies:

  • Brand and Product Activations
  • Brand Architecture and DNA
  • Brand Management
  • Brand Reputation Management
  • Building the Brand

Job Location

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