As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Our team’s vision is to be the most creative and impactful data-led marketers in the world.

The Visa brand is one of our company’s greatest assets and at Visa, while everyone at Visa is responsible for and is a steward of the brand, Marketing team is at the forefront of this stewardship. At Visa Marketing, we strive for a cohesive and consistent expression of our brand, across all channels and audiences.

• Our vision – The best way to pay and be paid, for everyone, everywhere – guides everything we do; it is a powerful statement that defines our aspiration and purpose.
• Our mission – To connect the world through the most innovative, reliable and secure digital payment network that enables individuals, businesses and economies to thrive – our vision describes where we want to be and our mission describes how we will get there
• Our brand positioning – You want to enjoy life, we make it happen – articulates our aspirational brand promise to all stakeholders
• Our tagline – Visa. Everywhere you want to be – crystalizes the brand promise in a simple, powerful, and memorable phrase

Our functional priorities are tied to Visa’s business priorities and driving outcomes for Visa, our clients, partners and shareholders. The core pillars of our functional priorities are:

• Brand Health  –  Driving World-Class Brand and Reputation
• Business Drivers  –  Cross-border, Affluent, Cash Conversion, E-commerce, Product Portfolio Strategy
• Enablers  –  Sponsorships, Data and Digital Transformation, Operational Effectiveness & Governance, Client Co-Marketing, B2B Marketing, Marketing as a Service (Maas)
• Foundation  –  Value of Visa and Talent Strategy

What a Consumer Marketing Director does at Visa:

In summary:
This position reports to Head of Marketing Korea and Mongolia with the planning and execution of marketing strategies for the Visa brand and products across key stakeholders, consumer and business cardholders, clients and merchant partners.

Responsibilities
Build the consumer marketing strategy for Korea in alignment with country strategies and business objectives. Specific deliverables include:
• Cross Border travel communications
• Leveraging the global Olympics and FIFA sponsorship assets fully, including co-ordination of Team Visa athletes
• High quality execution of agreed marketing programs, evaluating effectiveness and efficiency of the programs to continuously optimise performance and ensure KPI's are achieved
• Understand and update consumer decision journeys across key audiences, working closely with the AP insights team to continuously update understanding and inform the business
• Collaborate with regional marketing teams to implement activities that support the Visa brand and local business priorities
• Capture all activity, curate and communicate best practices enabling easy sharing of information for marketing, country and other regional teams
• Contribute to annual and campaign planning with a focus on evidence based marketing
• Manage the day-to-day relationships with Visa's creative, media & other agency partners
• Develop thorough business case and agency briefing documents for each marketing initiative.
• Ensure that all marketing programs are in line with global brand and campaign guidelines and take into account global best practices.
• Review the effectiveness of all marketing programs and formulate plans to continuously improve performance, supporting the implementation of research projects as appropriate and providing results to support the business needs
• Manage the Korea marketing budget and forecasts

Why this is important to Visa

The role is a key role in country Marketing team, spearheading all Consumer Marketing campaigns from its planning to execution, measurement and evolvement. The position is also a key contributor and participant of the country’s multi-year business strategy as well as cross border initiatives, which are fundamental frameworks for the country operation.

What you will need:

• Minimum 8 years' experience working in a marketing management role. Ideally in Finance, Telecommunications, Digital agency or applicable industry
• Degree qualification in business/marketing or related field with marketing foundation

Skills, Experience and Capabilities:
• Professional/Technical/Business
• Digitally savvy, with a proven understanding of digital platforms and technologies
• Proven track record managing agency partners and 3rd party vendors
• Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand management, brand communications, marketing analytics, performance management
• Strategic and innovative thinker with commercial acumen also capable of strong execution
• Strong communication, interpersonal and collaboration skills
• Strong self-management skills including demonstrable drive and energy
• Proven negotiation skills
• Project management skills
• Strong analytical skills
• Ability to develop business case and opportunity sizing
• Strong financial management skills
• Stays up to date with latest innovation, digital trends, research, skills and education
• Excellent time management skills and ability to achieve goals with minimal management oversight
• Demonstrated organizational skills

Values Driven
• Actively promotes an environment of inclusion and diversity of thought
• Communicates openly, honestly and respectfully – ensuring opinions are heard
• Leads by example in integrity and ethics
 
What will also help:

• Strong presentation skills
• Cross cultural understanding
• Enterprise selling skills

Projects you will be a part of:
• Execution of Marketing role in country Multi-Year Business Strategy
• Cross-border campaigns
• Affluent campaigns
• Driving payment innovation
• Running Visa’s owned channels on social media
• Sponsorship initiatives around Olympics and FIFA

If you’re interested in a career that will surprise you – get in touch with Visa today.