As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

The Marketing Operations Manager is a key member in our worldwide marketing operations team, supporting strategic, integrated marketing objectives that generate, optimize and accelerate awareness, engagement and demand.

She/he will be a primary resource for regional marketing teams, by helping them plan, execute and measure their B2B campaigns using our marketing systems and tools in alignment with global Marketing Operations, Digital Marketing, and WW Marketing leadership.

Principle Responsibilities
-Align with regional Marketing Programmes team during integrated campaign planning; contribute to objectives, tactics, timeline, budget, messaging and offers, confirming that key operational metrics and best practices are embedded from the start
-Manage regional Marketing Automation (MA) systems/campaign workflows, leveraging an “assess, test and refine" approach that ensures WW consistency/optimization of templates, landing pages, messages/offers, deliverability and QA
-Drive execution for MA-, Event- and Webinar-related initiatives, including emails, forms, campaign set-up, content integration, list management, and successful deployment
-Contribute to campaign segmentation, list management and testing strategies; identify opportunities to improve engagement, actions, and conversion against goals
-In partnership with the global Marketing Reporting lead, contribute to and deliver regional campaign reporting that analyzes results against planned strategies, tactics and success metrics
-Monitor and administer processes between Marketing Automation and CRM systems to ensure lead management workflows are working optimally
-Manage and govern the data in relevant systems to ensure data used in marketing campaigns is accurate and appropriate
-Create processes that streamline workflows and create efficiency

The successful candidate will have:
-Significant and demonstrable experience in marketing or marketing operations, with experience of directly implementing or managing lead/campaign processes in a MA and/or CRM/SFDC
-Expertise with MA/CRM workflows (Eloqua/Salesforce preferred)
-Strong understanding of B2B lead/funnel models, and the art and science of measuring/tracking business results using MA/CRM – from campaign initiation and conversion to closed revenue
-Balance of hands-on execution and strategic planning; comfortable being a generalist with key areas of deep expertise; ability to prioritize, multi-task and thrive in a fast-paced, high-growth environment. Strong attention to detail and follow-through; demonstrates a rigor for testing

Preferred experience
-Lead management practices using the Sirius Decisions Demand Waterfall model
-Experience with webinar platforms and event management tools (ON24, Cvent, or similar)
-Basic HTML and image editing skills; a critical eye for best practices in email design and copy editing

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.